Ciao ragazzi, another one! Brand-positioning, naming, corporate design, messaging and launch campaign, all done by your favorite studio. Together with the Blütezeit founders we created a brand that clearly sets some higher standards in the field of cannabis clubs. Positioning the brand apart from stoner clichés in order resonate with a progressive and modern community. The brandname „Blütezeit“ (blossing time) represents a new era for the cannabis market in Germany. The corporate design works with a headlining newspaper style. The usage of typography and the orange/white color scheme create high contrasts and always highlight the message and story Blütezeit has for you. To kick off the brand launch we spread the word with billboards across Berlin featuring our launch campaign:
„Willkommen im Club!“.

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