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Sustainability with attitude? We call it the Yay Way!
It’s cool to care! So we also wanted to make it look cool. Building up this branding from scratch and putting it in its right position in the market was a privilege and challenge at the same time; Like it always is with a blank page in the beginning.
The result is as much fun as our journey there: A bold and playful corporate identity with its own design elements including bright and shiny colors. With its fresh appearance it’s unique and unseen for a brand dedicated to sustainability.
Because we believe that eventhough sustainability feels like a necessity nowadays, it’s still meant to come in a colorful, fun and natural way. But although Yay Way‘s design is proud and loud, the brand in its core stays grounded and a credible claim to change things for the better.
The flexible logo allows a classic stand alone branding but also a handsome match for co brandings with partnerships.
The corporate identity we created for Yay Way is based on strong design elements. Taking a look at the logo allows us to understand the playfulness of the brand. Its woven style is representative of the flexibility and circular identity of the brand’s products. The Yay Way icons give the corporate identity a dynamic element. They support and emphasize the messages on advertising media in a fun, modern and creative way. Yay Way’s personality and mission is also transported in all the different colors we used. The corporate identity and its color palette are vibrantand loud, but never annoying or aggressive.
The corporate identity we created for Yay Way is based on strong design elements. Taking a look at the logo allows us to understand the playfulness of the brand. Its woven style is representative of the flexibility and circular identity of the brand’s products. The Yay Way icons give the corporate identity a dynamic element. They support and emphasize the messages on advertising media in a fun, modern and creative way. Yay Way’s personality and mission is also transported in all the different colors we used. The corporate identity and its color palette are vibrantand loud, but never annoying or aggressive.
If you like our work and want to talk about your project, then don’t hesitate to write us a message or call us.
Email: pronto@studio-avanti.de
